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Happy New Year to all our Readers!

Lots of new stuff to announce - make sure you don’t miss anything!

ANNOUNCING UCR’S NEW REFLEX FINDER ANDROID APPS

First I am so excited to announce my brand new Android apps are now available in the Google Play Store. The app is called Reflex Finder, and I have created Feet, Hand and Ear versions in French and English. The cost? Just 99 cents each! What a bargain!

This is the link to use on your phone to download the apps: http://budurl.com/ReflexFinder.

For all the iPhone fans – stay tuned – we’re working on those next!

ARE YOU READY FOR THE NEW YEAR!

Can you believe that 2012 is over? Did you accomplish all of your goals? Did you get the income you wanted?

You have two options do nothing different and get the same results this year as last.

Or, find out how to get this all figured out and sooner rather than later.

I’m rooting for you and that you say option 2 – let’s figure this out. If you do, then you will want to LOOK HERE.

FREE INTERACTIVE EAR REFLEXOLOGY CHART FOR YOUR WEBSITES

Do you know what a widget is? Widgets add content and features to your websites. I have just created UCR’s very own widget. It is an Interactive Ear Reflexology Map widget, and I am giving them away free. Just mouse over the Ear Reflexology Map below and the name of the reflex will magically appear.

Click here for more details: http://budurl.com/newearmap.

THE LAUREN SLADE RADIO SHOW CONTINUES

I have been having great fun with my new Podcast series.

My latest episode is about Understanding Body Language. Did you know that everything that has ever happened to you is recorded in your body? It is like a computer that never forgets.

For tips and hints on how to avoid illness, and understanding what your body messages mean listen to my latest podcast – it’s free.

Go listen and take a minute and go "like" my Podcast Facebook Fan Page.

Stop Selling – Start Consulting!

After over 35 years in the business of Reflexology I have come to realize that Reflexologist’s hate … HATE … to sell and market themselves. They’d rather have a toaster thrown in their bathtub!

But here’s the thing … most people actually like selling and we like when people are selling to us. It’s true!

What we hate is BAD selling. The pushy, aggressive, in your face, used car salesman type of sales.

When someone is really selling the right way, we are completely unaware that it is happening. It’s invisible. When someone does sales the right way we walk away saying, “Wow. That person was really helpful and informative!”

It’s not because they are trying to manipulate you or deceive you into thinking they are helpful and informative. They actually are helpful and informative. They act as your personal consultant, giving you the best advice they can as they try to find the solution that’s best for you.

So how do we get past our fear of selling? We simply need to make a little mind-shift and recognize that …

SELLING = CONSULTING

When you are a consultant you bring your expertise to the table. You look at the various options that are available to your client and give them the best recommendations possible. If you don’t give them the benefit of your knowledge and experience by telling them what they need to benefit from using your services, then you are simply failing to do your duty and are not looking out for the best interests of your client.

The next time you see a client, recognize that it’s your responsibility to tell them how often and for how long they need to see you. You have an obligation to make sure you do whatever possible to help them get the result they came to see you for in the first place. And if that means you need to refer them to someone else who has the needed expertise to help them, so be it.

Marketing

I think exactly the same principle applies to marketing. I don’t think Reflexologists hate marketing. They hate BAD marketing and unfortunately that’s what you notice most.

• Companies obviously want to put themselves in the best light. In doing so they sometimes overstep the boundaries of honesty. The reality of the product fails to match customer expectations. So marketing is seen as deceptive.

• In an environment filled with distractions, advertisers are desperate to be seen and heard. So they employ tactics that make them look pushy or just plain annoying”.

• And because these advertisers are constantly trying to interrupt you and try to pull you away from what you’re doing to get you to pay attention, they are perceived as manipulative.

GOOD marketing on the other hand is seldom noticed. It’s invisible. That doesn’t mean it’s not effective, it’s just that it’s welcome. It’s a message that seems to appear at the right time and delivers helpful information that is going to benefit you. It seems so unobtrusive (unlike bad marketing) that we don’t really know its happening.

So if you are one of those therapists that have a mild or even strong distaste for marketing it’s time to make a little mental shift.

Instead of using the word “marketing” and all the awful things it brings up for you, call it “education”. Because that’s exactly what good marketing is.

Marketing is simply the systems used to educate people about the unique benefits you offer in a compelling way so that they make use of your services and obtain those benefits for themselves.

So help the public benefit from Reflexology and all the wonderful benefits that it provides by changing your attitude. Make the mental shift and understand that …

MARKETING = EDUCATING

I think that’s something that we can all live with.

There are only four ways to grow a business, and sales and marketing or consulting and educating play a crucial role.

FOUR FUNDAMENTAL WAYS TO GROW A BUSINESS.

1. Have Existing Clients Buy More.

2. Nurture Existing Clients.

3. Get New Clients.

4. Get New Prospects that you can Turn into Clients.

At the core of your business are clients. You don’t make money until you sell something. Whether you sell your services, such as Reflexology, Massage or another holistic health modality or physical products, the basics are the same. You first want to focus on your existing clients (because happy clients are easiest to sell more stuff to) and then on acquiring new prospective clients and actual clients.

Many people focus on the tasks they are going to do, instead of their ultimate goal. For example updating your website blog, write an article, social networking, etc. But when you focus on tasks, you can lose sight of your goals and your goal is to sell something (I hope!). That’s why it’s important to always keep the 4 Ways to Grow a Business in mind as you do any planning for your online business.

By keeping them in mind, you’re more likely to get to your ultimate goal of growing your business, working less and earning a steady income.

Let’s talk about these in order of importance:

1. Have Existing Clients Buy More:

It may seem surprising that this is #1 because one might think the nurturing the relationship with your existing clients might be the most valuable. Certainly, nurturing is important…but when you have happy clients buying from you, you are actually nurturing the relationship at the same time. Think about it. If you continue to deliver quality goods and exemplary service, you will have a good relationship with your clients.

2. Nurturing Existing Clients:

These are things you might do just to boost your reputation with your existing clients and make them more likely to spread the word about your awesomeness.

3. & 4. Get New Prospects that you can Turn into Clients:

These goals are equally important, but of course, your end goal is to convert that prospect to a client and that’s why we’re discussing these goals together. If you’re a solo business person or entrepreneur, be mindful of the time you put into activities that bring in new clients and prospects.

Get into the habit of creating interest-building activities, and focus on getting prospects and clients and you’ll start to see the difference in results.

The tips we have covered today are things you can implement into your business on an ongoing basis and if you do it consistently, over time, you should see your income AND your free time go up. A little elbow grease, a little patience and a whole lot of strategizing will get you there.

If you feel you would like a boost with any of these areas – then consider The Universal College of Reflexology’s new Coaching and Mentoring Program.

The Wealthy Reflexologist:



Tis Cough & Cold Season - Natural Solutions:



This Reflexology Self-Help eBook has been specifically written for those people who have little or no knowledge of Reflexology, and who want to try a more natural way of healing and helping themselves to give relief for their cough and cold symptoms.

Contains easy to follow maps and instructions so that you can soon be massaging away your aches and pains.

Buy Now.

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Relaxation Reflexology



Help your family and your loved ones to better health and happiness.

Easy introductory on-line learning that will teach you to use a basic Relaxation Reflexology session for you to use with family and Friends. 95% of students who start with this course go on to become a successful Reflexology Practitioner, fulfilling their personal and financial goals living their dream whilst helping others.

BONUS – The $297 course fee will be deducted from the full certification program for students who decide to continue their studies further and enroll in the Professional Foot Reflexology Certification Program.

Click here to watch our free video on this training opportunity and hit the jackpot by finding the extra $100 coupon discount for this Relaxation Reflexology course – your price is $197 (and you still get the $297 off the full course!).

Coaching Teleclasses start January 10th 2013



This is a great time to get coaching and mentoring with Lauren Slade and Jack Marriott. I should explain.

You do know that your success and having the life and business of your dreams are important to me, right?

I’ve had many Reflexologists tell me how they struggle with figuring out what’s next. They find themselves constantly spinning their wheels trying to figure out what they should be focusing on to grow their business and take it to the next level, or just how to fit it all in.

You have two options do nothing different and get the same results this year as last.

Or, find out how to get this all figured out and sooner rather than later.

I’m rooting for you and that you say option 2 – figure this out.



There is no reason for you to continue to spin your wheels. And why would you continue down this path? That’s insanity. Doing the same thing and expecting different results.

This is the start of a new year. So I’d suggest sooner rather than later.

So let's get started.

NEW!! Reflex Finder Android Apps



If you shop in the Google Play Store – you can now buy my brand new Reflex Finder series of apps.

• Reflex Finder : Feet
• Reflex Finder : Hands
• Reflex Finder : Ears

Also French Versions

• Reflex Finder: Pieds
• Reflex Finder: Mains
• Reflex Finder : Oreille

Each one costs just 99 cents each.

Encourage your clients to buy them – makes giving them Reflexology homework a breeze!

For all you Apple and iPhone fans – the iPhone apps will be coming soon.

Interactive Ear Reflexology Map

FREE to install on your own website!!

We are proud to announce the arrival of the Universal College of Reflexology’s new interactive Ear Reflexology Map.

How do I use it? Simple! Just mouse over the Ear Reflexology Map below and the name of the reflex will magically appear.

Ear Reflexology is different from Hands and Feet in that there are also specific points for conditions such as insomnia, allergies, headaches, bed wetting, inflammation and migraines. To treat any sensitive areas, use the tip of your finger to press the corresponding ear reflex area for anybody ailments.



To read more about it and get installation instructions to place on your own website click here: http://budurl.com/newearmap

Reflexology & Healing Herbs On-Line Continuing Education Course

ARCB approved for 103 CEU's

SAVE 50% with January Special Coupon (first 10 customers only)

Was $297, Now only Half Price $148.50



Our special celebration New Year offer is a 50% coupon off our Reflexology & Healing Herbs on-line course. The coupon is valid till January 31st, 2013 – Write down coupon code HERB2013 – you will want to enter that on the order form to receive the discount. This is such a special deal we can only pass it on to the first ten people who order!

Herbalism is the oldest form of healthcare known to mankind. Combining Herbs and Reflexology is an incredibly powerful way of integrating two of the oldest healing modalities known to man.

Discover the delights of making your own herbal medicines – such as cough syrups, lozenges or tinctures.

Learn which herbs can be used in a therapeutic herbal body or foot bath as remedies for the 12 most common disorders.

Reflexology and Healing Herbs will help you discover a wealth of tips, hints and herbal related suggestions you can share with your friends, family or reflexology clients.

Register here.

Reflexology Training Opportunity: Webinar



How to Learn & Earn from Home: Teleseminar

How to Attract What You Want in Life



Write down coupon code ATTRACT20 – you will want to enter that on the order form to receive the $20.00 discount.

This eBook contains information on The Law of Attraction & Building your Business; Getting Clients; Home-Based Businesses; Network Marketing; Relationships, Physics; Weight Loss; Parenting; The Secret and so much more.

Buy Now.