How To Have A Busy Reflexology Practice
Huge numbers of people are now turning to Reflexology, both as a client and as a practitioner. The past 20 years has seen a revolution in the public’s attitude to Reflexology. It has become respected, researched, more widely known and much appreciated.
So why do some Reflexologists have full diaries whilst others are struggling to get clients? Is it fate, or could it be something that we have an influence over and can do something about?
I believe that there are so many things that we can do to greatly improve our success, enjoyment and the results of our Reflexology practice. When I first entered the world of Reflexology, over 30 years ago, it was a subject that was not very well known to people. I was known as the “Foot Lady” and looked on with great suspicion. Frequently on an evening out, someone would take their socks and shoes off and demand a demonstration. I was most happy to oblige – though only on one foot. I then presented my card, and invited them to make an appointment to have the other foot done. This proved to be a great business builder, as they could definitely tell the difference between the worked and non-worked feet. Fortunately, we now have more recognition of the fabulous world of Reflexology, and it is our responsibility to keep that trend going.
Paying Attention
It is good to think of a time when you sought professional help and had a positive experience. Take a few moments to remember what happened. What made the difference? How did it make you feel? What did they do?
There are many reasons why it may have been a good experience. Also, recall a time when it was not a good experience. What was the difference? Acknowledge what does not work and ensure you get it right for yourself. I remember being treated in a Reflexologists front room on the sofa, being covered by brown towels and a tartan blanket, all of which smelled of dogs and had dog hairs on them. Definitely not a good experience! Some of my favourite visits to practitioners are when I am clearly expected and everything is well prepared.
Some Suggestions to Consider:
• Ensure the room is a pleasant temperature (according to the client’s preference).
• Ask how the client is and how ‘things’ are – really listen and acknowledge.
• A variety of subtle lights to create a warm and inviting ambience to the space/room.
• If you offer drinks to clients on arrival, keep a note of what they prefer, so you can be prepared. This shows you remembered something personal about them. Some clients like a small glass, some a large. Pay attention to them and record it on your client record sheet.
• Ask clients if they prefer music, or not, during or after their treatment. I personally vary this option as I know that some of my clients like to chat. So I only put music on for some of them as they rest at the end of the treatment. For others, I have it on all the way through, and yet there are those who do not like music on at all. One client (a distant relative) absolutely hates music, and it would really annoy this client if I put music on. It would destroy the relaxation and total ambience of the treatment if I forgot and put it on.
• Remember how your client likes to pay if they are returning for a repeat visit. If you work in a clinic you can notify reception of their preferences. However, if you take the payment yourself, you can be prepared with their receipt or know they prefer to pay by credit card, etc., (if appropriate).
• Always have pleasantly presented information about your treatments, what you do and how they can contact you. An advice sheet is reassuring to your client to take away with them. They may not remember all that you told them about their first treatment and an advice sheet can tell them about any healing response they may experience. A healing response is a sign of the treatment working, etc. They may need the reassurance of how to contact you if needed.
Going the Extra Mile
Giving your clients more than they expect is such a good habit to get into. I know it is not possible to please all of the people all of the time, but clients will really value any extra support, help or information that you can give them. Remembering their personal details, requirements, etc., goes a long way. Remembering about issues, events and happenings in their life can mean so much. Your client may have mentioned that they are helping a relative move house, or that their partner is looking for a new job. Simply asking about that event, as well as their health and their response to the previous treatment can work wonders. Building an excellent rapport with your client is the cornerstone of a full and successful clinic.
Fact Sheets
Another way of giving more than they expect can be to take the time to research the most common complaints and produce your own fact and help sheet. This can contain a brief outline of the condition or complaint, some simple recommendations and self-help information. Always remember to add your contact details (including your website if you have one) so that the client has this for further reference. These fact sheets work really well. They help your clients, and may also help someone else if they are passed on, and also advertises your services.
Presentation
Some Reflexologists choose to, or are required to, wear a uniform whilst others prefer to wear everyday clothes. Whatever you do, pay attention to your presentation and make it the best you can do according to your situation. I advise students to white tops – black pants during their training. Many have reported back that their clients really like the fact that they arrive (even during training) looking well prepared and professional and the clients have a feeling of security and confidence.
Qualifications
If you have clinic area you can put certificates on display, as clients like to see your level of expertise. If you have extra qualifications – display those certificates as well. Often times a client would ask about other services I was trained in after they had seen my diploma hanging on my clinic wall. I also think it is helpful to have Reflexology charts on view, as well as one or two tranquil pictures to create a relaxing mood in your Reflexology room.
Feedback
Always give honest and measured feedback. Think before you speak! I have heard some classics in my time. I once heard a Reflexologist at a demonstration say that the client had a problem with their kidneys and then close the session with the client and just walk off! The poor client was consumed with worry. It is essential that you give the client something positive to go away with, even if you found something you are not sure about. You may refer your client to a medical practitioner, or ask them to seek medical advice, etc., but always give some reassurance even if it is only “This treatment can help people in many different ways; let’s see what happens with you”.
Closing Your Treatment
Remember to offer any follow-up advice and, if necessary, any support notes or reminders. Give them some positive feedback about the session and let them know when you think will be a good time to re-book. Your clients will often look to you for guidance, and when they need to come back. It is then up to your client to actually book another appointment.
As soon as you have closed the treatment and seen your client out, immediately return to prepare for the next client. Make it a habit.
Rest and Relaxation
Lead by example. If you would like your clients to smile and to be happy, then focus on what makes you smile and be happy. Keep these things in mind as you prepare for your next client.
Conclusion
If you follow these starter points and keep adding to your skills and attention to detail, you will become much more successful. Your attitude is paramount, if you look out for what works and do more of that it will work. I have been practising for many years now. I am passionate about teaching and sharing Reflexology and I love the results that the clients get. It is a fabulous world to be involved in, and I look forward to more and more people getting excellent results.There is a huge benefit from being treated uniquely and individually. Sometimes it is the smallest things that make the biggest difference. |
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